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7 Content Marketing Solutions for the Writing Impaired
Strategies for effective online marketing Writer’s block is a lame excuse real writers don’t use. Translation: “I can’t write.” Writer’s void? Different issue. It means, “There are no writers here.”...
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SEO Guilty Culprit in Silicon Valley Murder Plot
[Nothing’s ever as funny as a true story.] Early Thursday morning, an up-and-coming slogan was shot down in the Silicon Valley office building of a software startup. An intern, recently hired to handle...
View ArticlePodcast: Your Content Don’t Rock and Roll
“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star, the ho-hum state of online...
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Fire Your SEO Writer
I reject the term “SEO copywriter.” I couldn’t even get myself to use it in this post’s headline (even though it’s what I want to talk to you about). The reason for my disdain of the term is it puts...
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Effective Online Marketing: Free eBooks from Feldman Creative
Help yourself to these eBooks to understand how to become a more effective online marketer. Have you taken advantage of these helpful resources? Download any or all these online marketing eBooks...
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Beginner Copywriting Tips for Effective Online Marketing
“I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?”...
View ArticleStabbing Mediocrity to Death with Pencils and Pens
Stabbing Mediocrity to Death from Barry Feldman It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable. It’s another thing to actually do it. Many writers have the...
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A Great Copywriter Has at Least 21 Personalities
Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched...
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The Best Copywriters Offer Great Copywriting Secrets
I was reviewing an essay by my daughter, a high school junior, when we got to talking about what makes for great writing. It was an interesting discussion. At least I felt that way. She probably just...
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Copywriter vs. Content Writer: Skills, Writing Fees and Expectations
Need content? You could enlist the services of a content writer. It probably won’t hurt a bit. But it probably won’t help either. Given the immense demand for content, millions of freelancers, small...
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